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Amber Hinds

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Life Right Now

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Sep 21

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Rocking my #WPCampus tshirt. It's day one of the conference and so exciting to see months I and other organizers spent planning, turn into an awesome #WordPress #highereducation event. One of my favorite things about my job is engaging in the WordPress community. Whether it's in a Slack channel, WordCamp, or a meetup, I get so much out of this community. Everyone is incredibly supportive and willing to help others grow and build their skills. Even "competitors" will sit down with you and share thoughts about how you business can be better. I'm not sure that exists in other industries. ♥️ Want to tune in for great talks on accessibility, the block editor, agile workflows, higher ed website management, and more? Registration is open through the event and is free! 2021.wpcampus.org

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Sep 11

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One of our @masschallenge mentors (an attorney) recommended this to me when I asked him what I could read to really understand how VC funding works. We're just about ready to start approaching possible investors for our first round of funding and I did find it pretty helpful. Essentially the book walks through all of the clauses that you might expect to see in a founding and explains them in non-lawyer speak. I would definitely recommend it for anyone just diving into fundraising, like me, with the one caveat that it's definitely more geared towards traditional equity rounds. There is a chapter on convertible notes but only 2 paragraphs on SAFEs. If you want to learn more about SAFEs, @ycombinator is the best resource that I have found on that.

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Sep 6

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Nora's 12th birthday was today. We celebrated at the trampoline park with pumpkin chai cake. I can barely stand how grown up she is. P.S., she now approves every picture I post of her. Which is the way it should be but also a slightly sad reminder of how fast she's growing up.

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Aug 29

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My mother-in-law has an amazing green thumb. Every time I visit her house I am amazed at her beautiful garden. I, on the other hand, have a weed patch in my backyard and one Christmas cactus attempting to survive in a pot in the house that's near drought conditions from lack of watering. I actually really enjoy planting things and years back - in Nantucket and Wyoming- had gardens that were lovingly tended. As business took off and we grew from a two kid family to 3 then 4, something had to give and the house and garden was definitely it. One of my goals between now and when I turn 40 (just 3.5 years from now!) is to transform the business to a place where it's running more sustainably with less on my shoulders and more on employees. I'm hoping to have more time for focusing on our environment and living slower again.

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Aug 26

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Breakfast this morning: a celebratory cupcake in honor of the newly launched @campaignsandelections website. This site was a major project for us over the last few months. It was a migration from a custom CMS that includes restricted content, membership management, purchasing of directory listings and more. There were lots of late nights and early mornings to make this website happen and because I'm not a coffee drinker, I tend to supplement with sugar. My sweet tooth is definitely one of my biggest weaknesses. I might need to go cold turkey and do a sugar detox, but it's really hard to do when my dealer hubby shows up with cupcakes from @galaxybakery.gtx. Sugar-free will have to start tomorrow.
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