Category: Business

Posts about my meandering journey into business ownership – from dreams of owning a retail boutique to freelancing as a web/graphic designer, to successfully starting and running a digital marketing agency.  Thoughts on balancing entrepreneurship with family and motherhood.

  • Our First “Exit”: Selling WP Conference Schedule

    Our First “Exit”: Selling WP Conference Schedule

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    The business decision behind why we decided to sell WP Conference Schedule rather than releasing the premium plugin ourself.

  • What It’s Really Like Working Remotely From a Fully Remote Team

    What It’s Really Like Working Remotely From a Fully Remote Team

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    A note from Amber: This blog post was originally written by our content specialist, Emma Crowe-Fleming for the Road Warrior Creative blog. I moved it over here when we closed down that business and took the website offline because I think it’s a good window into what our team was like in March 2020, and…

  • Work-Life Balance Interview: Meg Appleby

    Work-Life Balance Interview: Meg Appleby

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    Last July, as I was working figuring out how to better balance my life, I started interviewing other people who seemed like they have it all together.  I always had the intent of sharing these interviews with you, so I recorded them for both video and audio sharing. Seven months later, I’ve finally made time…

  • The Work/Life Balance Project

    The Work/Life Balance Project

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    I’m writing this post as we drive down the highway in the middle of Tennessee. We’re headed back home from a visit to my mom’s house outside Detroit.  This would seem like a normal Christmas voyage, except two things are different: “home” no longer means Colorado, and we’re currently towing a 38 foot travel trailer…

  • Maternity Leave for Small Business Owners

    Maternity Leave for Small Business Owners

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    On May 9th, I gave birth to our third daughter, Adelaide, while running on just an hour of sleep, following a 10 hour work day into the wee hours of the morning.  Adelaide was born at noon; I rested, ate food, worked to get our breastfeeding relationship started, and spent an hour responding to client…

  • Go Code Colorado: Amazing Experience, Challenging for Parents & Entrepreneurs

    Go Code Colorado: Amazing Experience, Challenging for Parents & Entrepreneurs

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    Last year, I competed in Go Code Colorado, a combination business startup and app development competition hosted by the Colorado Secretary of State’s office.  This weekend is “challenge weekend” for the annual competition, so I thought I might share my experience and thoughts about Go Code Colorado, one year out. What is Go Code Colorado? Now…

  • If You’re Serious About Business, You Have To Put Your Kids in Daycare

    If You’re Serious About Business, You Have To Put Your Kids in Daycare

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    Friday, on my Facebook Page, I shared this video of Professor Robert Kelly being interviewed by the BBC, and having his children walk into the room: It’s quite the funny little moment (although probably not so much for Professor Kelly), and any of us who have tried to work at home with kids can surely…

  • Creating a Business Purpose Statement

    Creating a Business Purpose Statement

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    As Chris and I started working on our rebrand, the first thing we focused on was creating a purpose statement for Road Warrior Creative.  Over the past five years, we have figured out what we do and how we do it – our recent rebrand gave us the opportunity to refine both our services and our offerings further,…

  • Adventuring into a New Year – Wordlessly

    Adventuring into a New Year – Wordlessly

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    Today, Zara turned three.  That means it has been almost three years since we moved off Nantucket.  It means that we have now lived off island post Nantucket for the same amount of time that we called ourselves Nantucketers.  Everyday the percent of our family life that we spent living 30 miles out to sea…

  • Introducing Road Warrior Creative

    Introducing Road Warrior Creative

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    We officially launched our new business venture, Road Warrior Creative, today, January 1st – which means there will always be a party to celebrate our birthday(!) – and we thought we should take some time this week to introduce ourselves and our new brand. Road Warrior Creative Started Out As Au Coeur Design Road Warrior…

  • Torn: Stay at Home Mom, Working Mom, and Everything In-Between

    Torn: Stay at Home Mom, Working Mom, and Everything In-Between

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    Tuesday has become one of my favorite days of the week.  We get up, I pack lunches for not one but two little girls, then I drop them both off at their respective schools and return to a quiet house where I have six blissful hours with just me and my computer. This past year, one…

  • Divided Attention Is Better Than No Attention

    Divided Attention Is Better Than No Attention

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    There was a post on Motherlode last week arguing that we should give kids our undivided attention or none at all.  The author called for parents to  eliminate the “vast middle ground of half paying attention to them all the time — e.g., checking your email for just long enough that they finally wander off…